Visit Southend is hugely popular and the website is the number one information website for Southend, which receives up to 80,000 visits a month. We also manage the associated social media channels, which have amassed in excess of 40,000 followers.
To complement our online presence, we design and produce a number of printed maps guides, including a visitor guide, accommodation guide, food, and nightlife guides. These guides are available to download here, and are also distributed nationwide by the Visitor Information Centre.
We're working alongside Essex Police, Southend-on-Sea Borough Council, StreetLink, and support services in providing a website and marketing campaign that aims to educate the public with regards to rough sleepers and street begging.
This supports our ongoing work across the town centre and seafront to encourage engagement with the appropriate services.
We launched a promotional film that was published across both Southend BID and Visit Southend websites and social media channels to encourage the responsible disposal of rubbish.
The video was supported by a well-received marketing campaign, which included posters featuring BID businesses and members of the public alongside positive messages to dispose of litter correctly.
Heavily focused on our fun and interactive anti-litter initiatives installed across the BID area, our intention was also to remind visitors to not simply discard of litter on the floor but use our Ballot, Gumdrop and ‘talking’ bins instead.
As part of our plans to make Southend town centre more appealing, we fund and manages a range of streetscape improvements.
These include the bright lamp column banners, High Street bunting, hanging baskets and floral planters, street cleaning, vacant unit artwork, and repainting and upkeep of litter bins.
Safety and security has been voted by Southend BID businesses as one of the most important of its deliverables, we manage a team of four full-time Street Rangers and the Keeping Together wristband scheme.
We also host a bi-monthly Southend Business Against Crime (SBAC) meeting, promote DISC; the crime reduction database and the Townlink radio system. We work continuously alongside the police, CCTV and other services in helping to combat low-level crime.
In 2018, we upgraded the Christmas lighting scheme for the town centre, the first update since 2005.
The new gold and silver lights trailed across the High Street, which glittering angels adorning each lamp column, and the response from the public and BID businesses has been fantastic.
The new additions didn't stop there, we also invested in the biggest Christmas tree Southend has ever seen, 46ft tall, which was equally festive in the new gold and silver lighting scheme.