From Saturday 15th November to Wednesday 24th December, Southend city centre is getting a sprinkle of festive mischief as our cheeky Elves hide in shops and cafés!

 

Spot them behind the tills, jot down what they’re wearing, and complete the trail to be entered into a prize draw for a January treat from Indirock.

 

The trail is free, fun, and perfect for the whole family!

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Trail Venues

1. The Hang Out - London Road 

2. Indirock - The Victoria Centre

3. Wimpy - The Victoria Centre 

4. Bike Base - Queens Road

5. Laurence Mathews - Queens Road 

6. Renalls Jewellers - Clifftown Road 

7. The Board Game Hut - Clarence Street 

8. Hotter - High Street 

9. Utopia - Heygate Avenue 

10. Park Inn Hotel - Church Road

 

Email Hello@SouthendBID.com with what the elf is wearing in each business by 2nd January 2026 for your chance to an Adult and Child Climbing Voucher!

 

The winner will be contacted by Southend City BID by Wednesday 7th January 2026. The prize will be provided by Indirock, it holds no cash value and cannot be exchanged.​​