MARKET
ensuring southend offers a brilliant experience
ensuring southend offers a brilliant experience
CREATING A BUZZ AND SPREADING THE WORD
At Southend City BID we provide a diverse mix of marketing activities and events to enliven the city centre and navigate users around the area.
Our focus is on ensuring that the profile of Southend continues to grow and is promoted to an increasingly wider audience. You can find a selection of some of our projects below:
SWITCH ON EVENT
Our Christmas switch on event attracts thousands to the city each year to enjoy a wealth of activities. The day culminates with a countdown that turns on the 40 foot Christmas tree and the twinkling lights that adorn the lamp columns and festoon across Southend High Street.
SOUTHEND COCKTAIL WEEK
An annual Autumn trail to celebrate the diverse night time economy venues we have in Southend. Venues create signature cocktails, promotions, and events, all of which are highlighted as part of a ten day self guided trail. Want to be a venue? Drop us a line!
EVENTS
Delivering a range of BID led events, trails and activities,
and supporting other events, such as Southend Pride, to support the local community and encourage footfall with a calendar of activity throughout the year.
PROMOTION
Creating a buzz with publicity for the city centre including radio interviews, press releases and social media to promote Southend to new and repeat audiences, amplifying positive messages.
TRAILS
Throughout the year we host a variety of trails in the BID zone to encourage footfall and increase dwell time. It gives businesses the opporunity to be discovered by new potential customers and to promote their offering whilst providing the community with a free activity to entertain the family. Be part of our trails!
MAPS AND GUIDES
Providing guides to keep visitors informed on what Southend has to offer.