Southend BID is a headline sponsor and partner for the City Jam Festival - taking place from 2-4 September 2022. A truly excellent way to commemorate Southend’s newly awarded city status, the event will consist of epic, large-scale street art - as well as workshops, live art and music hubs - on a scale never before seen in this region.
Over three days, nationally and internationally acclaimed artists will transform the public realm, helping to position Southend as a year-round destination that hosts a variety of high-quality art and cultural experiences.
Over ten headline artists are already confirmed - with a following of over 2.5 million between them - including Brazilian-born Liam Bononi and Dublin-based artists Aches and Dan Leo. Ster, a Southend local, has also been confirmed to contribute his unique style to the city walls; sure to be followed by multiple other local artists.
The event has been organised by local artists, Karl Sims and Steve Hart of Pryzm Arts, with support from Southend-on-Sea City Council and Southend Tourism Partnership, alongside Southend BID’s substantial sponsorship.
Manager of Southend BID, Ashley Oglina-Beecham, has shared his thoughts on the event:
“Southend BID are delighted to sponsor such a fantastic event! We are proud to provide both local and global artists with an opportunity to showcase their considerable talent across the city and can’t wait for their work to be enjoyed for years to come by the people of Southend. City Jam will attract thousands of visitors to the city centre, providing businesses with a crucial boost as we navigate our way out of the pandemic.”
With thousands expected to attend the festival, local businesses will not only be provided with a busy weekend of new customers, but a huge marketing opportunity to put their company name to an iconic new event for Southend, with lots of options for sponsorship! Local businesses will be able to create bespoke offers/events that coincide with the festival, to be advertised on the festival’s webpage. They can even increase the footfall to their business by offering to function as a pick-up point for festival guides and maps.
This free event will not only provide an exciting weekend for visitors far and wide, but will result in visible improvements to the public realm that will remain in place long after the festival draws to a close. Speaking on how the event will help to improve perceptions of Southend City Centre, chair of the Southend Tourism Partnership, Jacqui Dallimore, said:
“Street art is a wonderful and accessible art form and I’m excited to see such an amazing event come to our city. With such huge names within the street art community attending, we’re confident City Jam will boost the economy, as well as create a vibrant and buzzing atmosphere.”
The City Jam team are aiming to expand the event across the city by encouraging more businesses to get involved, either through sponsorship or donating their publicly accessible walls as ‘blank canvases’ for the street art. Several gable walls, in Alexandra Street and Clarence Road, have already been confirmed as canvases for the festival, with many more expected to come through once the ‘donate your wall’ page on the City Jam website is live.
For more information, including details of all the artists currently involved, workshops, volunteering and sponsorship opportunities, as well as details of how to donate a wall, visit the Southend City Jam website.
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