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  • Writer's pictureSouthend BID


The objective of the PlastiCity project is to develop replicable strategies and solutions that are able to increase plastic recycling rates in urban environments from 20-30% to over 50% by unlocking the use of ‘lost plastics’ as secondary resources.

Project overview:

  • Plastic recycling rates are estimated to be around 30% of all plastic used

  • Significant amount of lost plastic

  • Reducing lost plastics can aid the development of the circular economy

  • PlastiCity aims to identify and quantify economic opportunities for lost plastics

  • Overcome barriers preventing us from realising the full potential of the circular economy

Benefit from a circular economy

“A circular economy is an alternative to a traditional linear economy (make, use, dispose) in which we:

  • keep resources in use for as long as possible

  • extract the maximum value from them whilst in use

  • then recover and regenerate products and materials at the end of each service life.”

  • The concept of waste disappears like in Nature

Find out more about how your business can get involved and benefit from a circular economy by contacting the PlastiCity team:

What motivates your business to recycle? Take the survey and you could win a £40 voucher:

Your answers will help the PlastiCity team focus on removing the barriers you experience in recycling plastic and to realise and investigate any opportunities you see to re-use plastic, avoid new plastic production or reduce plastic waste.

This survey is part of the PlastiCity project designed and analysed by one of our partners, Portsmouth University, and it is a part of the research. Your answers will only be used within the PlastiCity project and may be shared between the partners.

If you would like to be up to date with PlasyiCity events, please register on Your Say Southend - PlastiCity Project and follow on Facebook and Linkedin.


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