As part of a series of new initiatives introduces by Southend BID, the twenty Gumdrop bins designed specifically to discard of chewing gum, have been installed across the High Street and seafront. The use of a series of innovative and exciting apparatus is a project not previously been adopted in the area.
The containers are brightly coloured for maximum visibility and presence. The campaign will also be featured in a promotional film to further endorse the project.
It comes as the second of three initiatives introduced by us to improve and focus on tackling anti-littering, cleansing and the environment of Southend-on-Sea.