Christmas In The City

Taking place on Saturday 15th November 2025, the Southend Switch On event attracts over 5,000 people each year. This year we will also be hosting additional 'festive Sunday' events providing more opportunity to get your business seen by potential customers.

Southend City BID has a social media reach of over 36,000 for the festive period and the event series has received hard print and online coverage from local, regional, and national media outlets.

We have a range of sponsorship opportunities for the Switch On event and other activities planned in the season. If you would like to take one of these packages or would like to discuss something more bespoke, then please contact Hello@SouthendBID.com.

GOLD SPONSOR                              £6,000 (NO LONGER AVAILABLE)

Logo to appear on all digital materials including brochure, and forum big screen

Logo to appear on all print materials including poster and leaflet

Two-page advert within our digital Christmas events brochure

Advert also featured on the back of our Christmas events leaflets with a 17,000 print run

Two family friendly Christmas themed events promoted within the brochure

Switch On big screen advertising – 4 slides or 40 seconds

Stage presence for the switch on countdown

Stage performance time

Permission to hand out branded merchandise or advertising materials on Switch On day

Highlighted as gold sponsor on the Visit Southend Switch On page

Free trade stall for the Switch On

Logo to appear on the mainstage

Tagged in at least 5 social media posts related to event

Press release announcing sponsorship

Sponsor of one Festive Sunday event

Backstage VIP access for up to 4 people

SILVER SPONSOR                            £4,000

Logo to appear on event poster, digital brochure, and forum big screen ad

Advert within our digital Christmas events brochure

Logo to feature on the Christmas events leaflets with a 17,000 print run

Switch On big screen advertising - package two

Highlighted as silver sponsor on the Visit Southend Switch On page

Free trade stall for the Switch On

Logo to appear on the mainstage

Tagged in at least 5 social media posts related to event

ACTIVITY SPONSOR                        £600 -£1,200

Festive Sunday character day -£1,200.00

Switch On buskers spots - £800.00

Carols for Christmas  - £800.00

Kids crafting trail - £600.00

Family trail - £600.00

BIG SCREEN ADVERT                      £200-£400

Option 1 – 1 slide or 10 second video

£200.00

Option 2 – 2 slides or 20 second video

£300.00

Option 3 – 3 slides or 30 second video

£400.00

SWITCH ON MARKET STALL          £50

Applications will be reviewed on a case-by-case basis to ensure an appropriate variety is offered.

All sponsorship packages above are listed excluding VAT.

If you are interested in one of the above packages or looking for something more bespoke, then please contact Southend City BID via Hello@SouthendBID.com.